By Adam Rogers
On 13, Nov 2012 | In | By Adam Rogers
Puma Summer 3Pack
A summer 3pack concept for Puma flips, inspired by a personal interpretation of summer.
For this project I created the packaging for shoes, with the theme “summer”. I decided to create a three pack of flip-flops, each pair being geared towards a different social situation: “Functional” a night out, “Fun” a day on the beach or maybe a cookout, and “Funky” which would be for a day exploring, sight-seeing, etc. I engineered a package that each flip would be inserted into, with a wrap around the entire pack. The outside involves a brand statement, and when unwrapped it shows product details, as well as reveals the name of each flip. A repeat pattern is used throughout, unique to each style, depicting icons related to that situation.