Adam Rogers

2013 Gold SCADDY Winner!

Adam Rogers — Tue, 26 Feb 2013 22:13:26 +0000

The Dapper Dog has received one of SCAD’s coveted Gold SCADDY Awards for Package Design!

About the SCADDYs:

The SCADDY Awards honor student achievement in advertising and related creative disciplines. SCAD students from advertising, graphic design, motion media design, film and television, photography, fashion, animation, illustration and liberal arts are encouraged to enter.

Each year, a judging panel of respected industry professionals reviews the student submissions and votes for the award winners. SCADDY Award-winning work is entered into the ADDY Awards, the advertising industry’s professional award competition, and can advance from local to regional and national. In previous years SCADDY winners have gone on to earn Silver, Gold and Best of Show ADDY Awards at the local level as well as Silver and Gold ADDY Awards at the regional and national levels.

The 7th annual SCADDY Awards will give students an opportunity to submit their best work from calendar year 2012 for judging and recognition.

The Dapper Dog has received a lot of attention over the past couple of months, and I’m super excited to see where it will go. There has been a lot of interest in the future of The Dapper Dog, and I’m looking forward to developing the brand further, and potentially releasing the products into the market.

WIP – Wet Clay

Adam Rogers — Tue, 26 Feb 2013 21:30:30 +0000

My most recent project is the complete branding and packaging for a new company called Wet Clay, specializing in upcycled leather accessories.From the creator:

The name \u201CWet Clay\u201D stems from the\nidea of being mold-able and open to infinite possibilities. This is a\nphilosophy that carries through many aspects of the Wet Clay brand,\nstriving not to be limited when creating unique designs and product.\n

The Wet Clay brand was created from a\ndesire to make beautiful products out of materials that would\notherwise go unused. This project began in 2011 when Bre was working\nat a high end furniture store in Savannah, Ga. It quickly became a\ngoal to find a use for all of the discontinued leather samples that\nhad to be discarded. All of the Wet Clay cuff bracelets are made of\nreclaimed, top grain upholstery leather; and because each piece of\nleather is unique no two bracelets are exactly alike. \n

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“The Wet Clay brand was created from a desire to make beautiful products out of materials that would otherwise go unused. This project began in 2011 when Bre was working at a high end furniture store in Savannah, Ga. It quickly became a goal to find a use for all of the discontinued leather samples that had to be discarded. All of the Wet Clay cuff bracelets are made of reclaimed, top grain upholstery leather; and because each piece of leather is unique no two bracelets are exactly alike.”

Here is a little sneak peak of what’s come along so far:

Wet Clay Interview with Bre Walters, Owner/Designer

Special thanks to those involved, taking time out of their busy schedules to put together this fantastic promo piece!:

Project Manager/Graphic Designer: Adam Rogers
Director/Editor: Emily Tolan
Cinematographer: Kelsey Verderber
Cam B Op: Jessica Trevett

The Dapper Dog Featured!

Adam Rogers — Sun, 13 Jan 2013 07:51:55 +0000

This line of dog grooming products (including products such as shampoos, pomades and breath mints) targets ~~spoiled~~ pampered pets.

The Dapper Dog has been featured on Packaging of the World & The Dieline!

The Dapper Dog is a brand of dog grooming products inspired by the most enthusiastic of dog owners. This line is imagined to bridge the gap between the mainstream market and higher end, luxury brands. In contrast to the more serious and sophisticated appearance of the products are the names and product descriptions. The brand features products such as “The Usual” all purpose shampoo, the “Lookin’ Sharp” collar & leash set, and “Swanky Stuff” pomade, for all those pompadour pooches.

Trends in Men’s Products

Adam Rogers — Tue, 06 Nov 2012 21:27:58 +0000

“Beauty” products specifically for men have dramatically increased over the last five years, opening up a wider field of design in a rapidly growing market.

Sample Post

Type Exploration

Adam Rogers — Thu, 06 Sep 2012 20:09:55 +0000

Typography experimentation and pushing limits and other words. This post would cover all of those types of details.