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About

Helping someone to create and cultivate their brand makes my heart beat.

 


 

Good design doesn’t get people talking. Neither does great design. It’s passion. You can measure success by the amount of passion poured in. Your followers know when you’re passionate because it sparks in them, too. That spark ignites initiative. That initiative stokes loyalty. When you’ve inspired loyal followers success is only the beginning.

 


Adam Rogers, Branding, Packaging and Web Designer

I have quick turn around, buckets of enthusiasm, and a drive that just won’t quit. Package + Branding + Web, with an affinity for coffee, mini coopers, and french fries. Frank Sinatra is one of my biggest influences. (Download/view a pdf of my resume here.)

 

RESUME


  • Savannah College of Art and Design – 2013

    Bachelor of Fine Arts in Graphic Design

    Greenville Technical College – 2011

    Associate of Arts: emphasis in Web Design

    Certificate of Arts in Web Design

    Certificate of Arts in Graphic Design


  • 2013

    Applied Arts Awards Winner

    in Design/Packaging – Series: The Dapper Dog

    Student Silver ADDY® (National)

    in Collateral – Stationery Package: The Dapper Dog

    Student Gold ADDY® (District 7)

    in Collateral – Stationery Package: The Dapper Dog

    Student Gold ADDY® (Savannah)

    in Collateral – Stationery Package: The Dapper Dog

    Gold SCADDY Award

    in Package Design: The Dapper Dog

    Adobe Design Achievement Awards Semifinalist

    in Packaging Design: The Dapper Dog


  • Brains on Fire – Greenville, SC

    designer/consultant – 2013 – 2014

    C&S Oyster Bar – Atlanta, GA

    designer – 2013 – 2014

    Hugo’s – Atlanta, GA

    designer – 2013 – 2014

    W Salon – Savannah, GA

    designer – 2013 – 2014

    Wet Clay – Savannah, GA

    designer – 2012 – 2013

    24e Design Co. – Savannah, GA

    designer/creative & marketing manager – 2012 – 2013



 My Approach

A generalized glance at my process for projects from beginning to end, though not every project requires every phase, and some require additional steps.

 

Audit & Discovery

Clarify Goals & Expectations
Analyze Current Brand Perceptions
Define Target Audience
Define Key Points of Personalization with Audience

Visualize & Strategize

Study Market Trends
Define Competitors, Local & National
Clarify & Define Brand Language
Develop Position in Marketplace
Define Action Plan

Divide & Conquer

Create Brand Identity
Elaborate on Brand Language
Develop Visual Standards
Refine All Key Points

Educate & Implement

Implement Online & Offline Components
Define Sustainable Practices


 A Few Businesses I’ve Worked With:

Clients through Jackson Marketing Group:
BNSF
Hyster
JCB
Michelin
Yale